The actress Blake Lively is following in the Prada-shod footsteps of Gwyneth Paltrow, Jessica Alba, and Lauren Conrad: She launched a lifestyle website. It’s called Preserve, and in her editor’s letter, Lively says her new website isn’t a new website, per se. It’s a “new street. A sort of greatest hits of ‘Main Street, USA’. While the whole world races to keep up with technology, we tighten our laces, join the race, but our end goal is to preserve what's already there.” So far, Preserve includes a paean to the art of letter writing, a recipe for “kick ass” baby-back ribs, and a featured artisan who makes leather goods through a distressing process described as “sensual.”
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